It's clear that over the last couple of years budget action cameras have been drinking GoPro’s milkshake.
Professional TV production companies are using the high end GoPro models more than ever, but it's at the low end with people like myself who are often opting to choose the cheaper, almost disposable alternatives. The kind of person who plans to go snorkelling on holiday, thinks it would be a fun idea to capture the experience on video but doesn't fancy shelling out hundreds for a camera they might only use once or twice.
Even some people who already have a GoPro are getting the SJ4000 as a second camera to use in places where they wouldn't want to risk their more expensive model. In this context a camera like the SJ4000 With its sharp 1080p video, built-in LCD screen, waterproof case and box full of accessories is a very tempting alternative.
So after seeing their potential customers go elsewhere, GoPro have launched their own budget camera to compete .
In this review we'll find out exactly what you get for your money and whether this stripped down GoPro is worth the price premium over the SJ4000. I'll run a few head to head video quality tests and list what features each device has in its favour. Ultimately though its down to you to choose the camera that you prefer. I'll present the evidence but you have to make the decisions.